To Inspire and Equip the Modern Pioneer

The Shackleton Company

The Shackleton Company is built on the powerful shoulders of Sir Ernest Shackleton with the invaluable support of his granddaughter The Hon. Alexandra Shackleton.

The Company believes the modern world needs Shackleton’s inspiration today as much today as his men did a century ago. That’s why our purpose is To Inspire and Equip the Modern Pioneer to great endeavours. All over the world, we see outstanding people performing with great courage at the very limits of human endurance in extreme or hostile environments. Many of these people are working for the good of us all, be they advancing scientific understanding of our planet, providing relief in disaster zones, reporting from wars, filming the incredible or exploring new and unseen places. We believe that if Shackleton was alive today he would be planning the most audacious adventures and overcoming the greatest odds on our planet and beyond; our job is to use his outstanding example to inspire the modern generation to achieve similarly great things.


The Boss

Shackleton is one of the trio of great names from the ‘Heroic Age of Polar Exploration’, alongside Scott (UK) and Amundsen (Norway).

Sir Ernest was distinct from each. He was born in Ireland and educated in England. He was a romantic, surviving on his wits and incredible personal charisma. Thoroughly non-establishment, and with no real Polar training, he nevertheless had a remarkably human touch and earthy personality which made him extraordinarily popular and managed to impress backers for his vision of achievement and endeavour.

The achievements and magnetic personality of “The Boss” are legendary. He had a unique ability to inspire others to achieve the apparently impossible. 100 years after his greatest endeavours, the world still marvels at Shackleton’s life and character. New books are still written about him; academics from the world's best universities decode his techniques; his well-documented style of inspirational leadership is still taught today at Harvard Business School.

The Nine Pointed Star

The Shackleton Company’s emblem (The Hon. Alexandra Shackleton writes) will already be familiar to the many people around the world who are interested in the life and achievements of my Grandfather, Sir Ernest Shackleton.

On the evening before his death on board Quest in frozen South Georgia, Shackleton wrote in his diary ‘In the darkening twilight I saw a lone star hover, gem-like above the bay.’ The next morning, 5th January 1922, he died of a heart attack, aged 48. Shackleton's gravestone in the whalers’ cemetery at Griytviken bears a nine-pointed star - a personal motif that Sir Ernest used throughout his life as a guide and inspiration.

On the reverse of the stone is perhaps the clearest summation of how Sir Ernest thought about life.

‘I hold that a man should strive to the uttermost for his life’s set prize.’

This is the message carved on the headstone in that wild and lonely place that I have visited so many times. The words offer us clear direction: we must all seek and find our own prize; we must follow our own star. For my Grandfather this was Antarctic exploration; for the rest of us, these words are an inspiration to strive and strive again for whatever is our own personal Antarctic.


The Product

The world of exploration equipment has moved on, but the impulse that drove Shackleton abides. A life lived with purpose is still the noblest aim; a leader who acts as if the safety of his charges outweighs personal considerations is still to be admired. And for each of us, there are still worlds to conquer.

Critically, the spirit of adventure burns as bright as ever and is ever more within our grasp. So we stand for his continuing relevance rather than his historical achievements. We stand for tomorrow – and provide the gear you need to live it well.

We call our products High Performance Classics. We set out to create products that are stylish and desirable, yet utterly fit for the climatic zone for which they’re destined.

We work closely with the inspiring people in our Pioneer Programme to test our gear in the most challenging environments; recent examples include overnighting outside in Antarctica and abseiling into an erupting volcano in the Congo. We learn from this rigorous testing and expert feedback to continually develop our products to be as good as possible.


Modern-day explorer Ben Saunders talks to Hon. Alexandra Shackleton.

Shackleton’s personal mug, Endurance expedition 1914-17.


The Shackleton Company is indebted to modern-day British polar explorer Ben Saunders who spoke to the Hon. Alexandra Shackleton about what made Shackleton the iconic figure he is today. Here, Ben gives his perspective on The Boss, peppered with insight from his conversations with Shackleton's granddaughter.

“My grandfather once listed the four qualities he thought a polar explorer should have…optimism, patience, idealism and courage.”

The Hon. Alexandra Shackleton 

Original prospectus document for the Imperial Trans-Antarctic Expedition.



Success was not a given for Ernest Henry Shackleton. Born into an unprivileged home in Ireland, before moving to London where he was educated, Shackleton enrolled in the merchant navy in his teenage years before joining Scott’s Discovery Expedition in 1901. Over the following two decades, Shackleton worked hard and meticulously to prove himself as great a leader and explorer as Scott. And yet, while Shackleton’s successes in the field of exploration mounted, recognition proved fleeting.

“People talk of fame and fortune, but there’s no fortune in exploration.”

- The Hon. Alexandra Shackleton

Shackleton’s thoroughly non-establishment background and persona meant that he continually had to seek backing from corporate sponsors and wealthy benefactors, unlike Scott who could look to the Royal Geographical Society for support. Nevertheless, Shackleton’s remarkable personal charisma and human touch made him a magnetic and extraordinarily popular character, and he was successful in impressing, time and time again, upon his backers his vision of supreme achievement and endeavour at the end of the earth.

Inside the original prospectus.



Shackleton’s relentless optimism was no doubt another source of his success, but he was not reckless. Known as “Old Cautious” by his men, Shackleton was well known for weighing up the options in every situation.

Shackleton’s pragmatism was most notably demonstrated when he turned back from the South Pole on his 1907 Nimrod Expedition only 97 miles short of his goal and almost certain fame and glory. Shackleton had recognised that if he were to achieve his goal, it would be at the sacrifice of his life and that of his team, as they would undoubtedly perish on the return journey due to a lack of supplies. Shackleton wrote to his wife that he thought she would “rather have a live donkey than a dead lion”. Two years later, Scott became that dead lion.

“…the quality I look for most is optimism: especially optimism in the face of reverses and apparent defeat. Optimism is the true moral courage.”

- Sir Ernest Shackleton

On his greatest adventure - the Endurance expedition - Shackleton again revised his objective of crossing the entire Antarctic continent to one of bringing all his men home alive when his ship, the Endurance, sank and its crew were stranded on the ice floe faced with almost certain death once their supplies ran out. The James Caird lifeboat journey over 800 miles of the tempestuous Southern Ocean (and the subsequent crossing of uncharted South Georgia on foot) remains one of the most extraordinary stories of courage and survival against the odds.

And it was Sir Ernest’s unwavering optimism that proved vital to their endurance, waking his men every day, holding fast to the belief that while they were alive, they still had a chance. When Shackleton left on the rescue mission, second in command Frank Wild sustained the optimism within the stranded camp on Elephant Island, every day hailing the men with “Roll up your bags boys, the Boss is coming today.”

On August 30th 1916, he did. Optimism saved all hands.

Amundsen's message to Shackleton taken from the prospectus.



Then there was Shackleton’s idealism, fundamental to his survival in the frozen Southern wilderness and ability to lead his men to safety. Shackleton’s love of books and poetry, particularly Browning and Tennyson, informed his decisions, his faith, his view of the world and fuelled his imagination as they proved gateways to worlds beyond his personal experiences. Indeed, it was Sir Ernest’s romantic nature which first took him to Antarctica, and then drew him back time and again.

"The main reason he first went to the Antarctic was for love, to impress Emily Dorman, my grandmother – then having got there, he fell in love with Antarctica."

- The Hon. Alexandra Shackleton

It was in perhaps Shackleton’s darkest days, stranded on the Antarctic ice with his crew, that this attribute proved its value as he enticed the men into debates on all manner of subjects, keeping morale high and their minds engaged. For his imagination and his capacity to demonstrate unfailing cheeriness when his crew needed it the most from their leader, Shackleton earned the admiration, trust and respect of his men. So much so, that nine of the Endurance crew joined him for his final 1921 expedition aboard Quest.

"He is a marvellous man, and I would follow him anywhere.”

- Harry Dunlop, engineer on the Nimrod

Worsley was made captain to replace Davis.



And last, but by no means least, courage, a quality that Shackleton believed every man possessed. Indeed, while Shackleton was both an optimist and an idealist about outcomes, he was a realist about circumstances, and he drew courage from this quality. Over the course of his many voyages to sea in the Merchant Navy and later on polar expeditions, Shackleton discovered that one of his great strengths lay in boosting and maintaining the morale of a crew. This and his capacity to connect with anyone, no matter what rank or position, imbued in him a sense of self-belief and the courage to lead.

Moreover, Shackleton recognised that courage expressed itself differently in every individual. That he was able to draw out the courageous spirit from every one of his men is testament to his own confidence in his ability to lead. Shackleton had the courage to take responsibility for his men and their lives, never once putting himself before his men, and for this he earned their unwavering loyalty.

“No words can do justice to their courage and their cheerfulness. To be brave cheerily, to be patient with a glad heart, to stand the agonies of thirst with laughter and song, to walk beside Death for months and never be sad – that’s the spirit that makes courage worth having.”

- Sir Ernest Shackleton

It is this rare commodity that The Shackleton Company exists to nurture. We all have it, but only occasionally are we required to wrench it from within, to listen to it, to trust it. When we review the very best things we’ve done in our lives – making the team, performing on stage, starting that enterprise, finishing a journey, most have begun with the inspiration of one who has gone before. The moments that make us are those when we confront our fears and summon the courage to overcome them.

And then comes the elation, - a kind of metamorphosis, in which we are somehow, irrevocably transformed, knowing what it means to feel truly alive.

Shackleton's initials engraved on his tankard.


The Shackleton Company - A call to arms

Finally, Ben asked Alexandra Shackleton why her grandfather is still so relevant today. “In those days the important things were their goal, and each other. For my grandfather his men were his priorities. Now, we live in an age of egos. Shackleton didn’t have the time to agonise, or to be introspective – he didn’t look back. When he died, his brother-in-law described him as a ‘rushing mighty wind’, and he was very good at carrying people with him through his inspiring optimism. The values he held are all relevant today, none more so than his leadership.”

Now more than ever our world needs people to follow in Shackleton’s footsteps, those who live life with ambition and purpose and who seek adventure at every turn. One of Sir Ernest’s most admirable attributes was his ability to instil his values within his men, proving that anyone can live a life in the way of Shackleton if they have the courage. And every man and woman has that courage within them.

“I must lose myself in action, lest I wither in despair.”

Alfred Tennyson 

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