During his career in the British Army, Sergeant Major Lou Rudd has completed many tours in extreme cold weather environments, including inside the Arctic Circle. He is also a qualified military ski instructor and Arctic warfare instructor.
During the winter of 2011/12, Lou trekked to the South Pole with the late adventurer Henry Worsely. It was an 800-mile unsupported journey in the footsteps of Roald Amundsen which took them from the Bay of Whales to the Geographic South Pole. Lou used this experience to plan and lead an expedition in 2016/17 with SPEAR 17, a team of Army Reservists. The 67 day, 1100 mile trek took the team across the polar continent to the South Pole before going on to complete a full traverse of Antarctica.
Lou and the SPEAR 17 were kitted out in Signature Sweaters for their expedition.